Instagram was bombarded with posts from AI personas of celebs who were named differently.
Meta reportedly paid celebs like Kendall Jenner, Snoop Dogg, Tom Brady, Mr. Beast, Charli D’Amelio, Paris Hilton, and Dwayne Wade millions to get the rights to use their face and voice in their AI experiment for personas or AI characters. These personalities, who looked and talked almost exactly like the real celebs, weren’t introduced as the celebs themselves, however. Being almost indistinguishable from the real celebs, they created mass confusion among fans who couldn’t tell what was happening or why.
For example, in the video below, you can see the Meta persona of Kendall Jenner. Instead of being called that or coming with any disclaimer, it was simply called “Billie” with the username “yoursisbillie.”
These are virtual personalities that Meta has created based on the looks and voices of well-known celebs, but the point of creating a whole account and life around this persona is still unexplained. Mostly, Meta wants you to talk to these virtual celebs who are going by different names using direct messages.
The “yoursisbillie” account can be accessed on Instagram and currently has 122K followers, along with all others.
It’s not clear whether the videos that took over Instagram were 100% AI-generated or just an AI face and voice over a real human actor.
Instagram does provide a small disclaimer about these “AI characters,” however—Mentioning that the content being posted may be generated by both, humans and AI tools.
This could also be part of the agreement that Meta can’t use the real name of the celeb.
The fake Tom Brady, in a conversation with a user, claimed to be “a regular sports-loving dude from rural Illinois” after claiming that he (it?) is not AI.